As young film-makers, we want to have others our age to be able to relate to the film, as well as those who are older. This will expand our possible audience and will change the focus somewhat from an intense adult based thriller to a young adult's film in which everybody from the age of 15 to 30 can enjoy.
We chose this age-range as the content would mean the film would most likely end up with a certificate 15 for a minimum age, and we chose the upper band because those who are older than that may not be able to relate to the youth based concepts of the film.
Young people are far more likely to buy merchandise of films than people of the older generations. As we are focusing on a young market, it would be wise to also create merchandise for the film. This could include posters T-shirts or even creating a filmic interactive horror-game based on the film which is similar to the concept of the new Playstation 3 game, 'Heavy Rain' which is essentially an interactive thriller, in which you make the decisions. This brings the audience further into the cinematic experience. This concept could be exploited to make a similar game based on the movie.
Below is an in-game picture of Heavy rain:
thanks to IGN.COM for providing the image
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