How Did You Attract Your Audience? - Evaluation

In order to attract our target audience, we put up posters with a cool still from the film's opening sequence as an advert for those who would like to see this type of film. For those who weren't aware of the film's existence, we created a facebook page for the film and then sent invites to all our friends, and told them to do the same, so eventually lots of people would become aware of the film. As facebook is mainly used by teenagers and young adults, as well as a facebook page, we created a Twitter page to send alerts to anybody who wanted to know how the sequence was progressing. As many of the users of Twitter are within our target audience, we felt that this was a good way to reach a wider audience.